Today I have the incredible pleasure of sharing this interview. Content Syndicate member, Angela Knox, shares her insights on branding - and they are GOLD. 

 

⭐️ Swipe her free Brand Voice Cheat Sheet: https://thedivinegroup.myflodesk.com/udn4bubt6a

 

👉 Grab Angela's Transformative Brand Building Bundle: https://thedivinegroup.myflodesk.com/ustykxw2tw

 

Learn more about The Content Syndicate, my most exclusive mastermind: https://pedersenrachel.wufoo.com/forms/myoc8yv09gaats/

 

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I’ve got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

 

Ready for a deeper dive? My book (yep, it’s a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az

 

From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️

 

Hi, I’m Rachel Pedersen. 

 

Some people call me the Queen of Social Media... but I didn’t start there. My story isn’t a straight line. It’s a rollercoaster filled with mistakes, lessons, wins, and growth. 

 

Here’s a little bit of the backstory: 

 

2010: Became a mom at 21. Unplanned, unprepared, but determined.

2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much.

2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city.

2013: Landed a job at a top salon. It felt like the start of something new.

2014: Met my husband. Married him 13 days later (yep, 13 days).

2015: We had another baby and both changed careers. Life kept evolving.

2016: Got my first real social media management client, got sober, and went viral—all in the same year.

2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good.

2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family.

2019: Built a second business to $1,000,000. Turns out lightning can strike twice.

2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession.

2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal “pinch me” year.

2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger.

2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too!

2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 

2025: About to be the most exciting year yet!

 

Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth.

 

Because success isn’t about having a perfect story - it’s about writing your own, one messy, beautiful chapter at a time.

 

Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen 

 

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